El Panca Francisco Oropeza
ES / EN

MarTech · Growth · Data · WordPress

El Panca

Francisco Oropeza

MarTech specialist with a hybrid profile: marketing, WordPress development and data engineering. 10+ years building and scaling digital ecosystems.

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Selected work

Work

Sites and platforms I designed, built or improved — each with its role and outcome.

SEO · WordPress · Data

Lotería de Salta — SEO & Growth Hub

Official results hub on WordPress + SEO + data. Online revenue ×25 and 61% of the platform's sessions.

WooCommerce · Email · Growth

Cosecha Libre — E-commerce & Email

End-to-end WooCommerce, SEO, Ad Server and email. ~$104.6M ARS attributed to owned channels.

WordPress Development

BSF Seeds — WooCommerce Store

WordPress+WooCommerce store from scratch: 57 products, 14 categories and collection landings.

Marketing & Design

Quebrada de los Nogales — Relaunch

Real-estate marketing: 80% of lots sold in 1 year with the concept 'Come back to the countryside, close to everything'.

Design & Branding

T-HAUS — Social Media

Visual system and feed pieces for T-HAUS: static posts, animated pieces and video with a unified graphic line.

Design & Branding

Quebrada de los Nogales Brochure

Editorial design of the institutional brochure for the Quebrada de los Nogales development.

Design & Branding

Gabriela Storni — Branding

Visual identity for real-estate broker Gabriela Storni and its applications.

Design & Branding

Aguará Leathers Catalog

Product catalog design for the leather-goods brand Aguará Leathers.

Design & Branding

Probike Salta — Social Media

Social media applications for Probike Salta based on the new branding: static pieces and video.

View all work

What I do

Services

WordPress Development

Custom sites, bespoke themes, speed optimization and technical SEO. Migrations and maintenance.

Digital Marketing

Content strategy, campaigns, analytics and automation. Focused on conversion and metrics.

Design

Visual identity, UI and graphic assets. Coherent, accessible design systems.

Optimization & Growth

Audits of existing sites and concrete improvements in performance, UX and results.

Career

Experience

Where I worked and the concrete improvements I delivered.

mar. 2025 — Present
Digital Business Analyst
Lotería de Salta · Salta
  • SEO, social media and email marketing campaigns.
  • Interactive analytics dashboards for KPIs and reporting.
  • Outcome: online revenue ×25 and the site drives 61% of the platform's sessions.
jun. 2022 — feb. 2025
Digital Marketing | Web Administrator
Cosecha Libre · Remote
  • End-to-end WooCommerce e-commerce management and technical SEO.
  • Migration to Kinsta (ended downtime during traffic peaks).
  • Ad Server (Revive) and email marketing (Brevo) over ~80,000 contacts — ~$104.6M ARS attributed.
nov. 2024 — mar. 2025
Marketing Lead
ISICANA · Salta
  • Institutional marketing strategies for lead generation and student acquisition.
sept. 2023 — mar. 2025
Teaching Assistant — Advertising Communication
UCASAL · Salta
  • Class planning and teaching; reviewing students' campaigns.
may. 2015 — may. 2025
Electoral Technical Assistant
Salta Electoral Court
  • End-to-end tech support and infrastructure deployment for electoral processes.
jun. 2020 — nov. 2023
Digital Marketing Analyst
Vatio (Real Estate) · Salta
  • Account management between real-estate clients and the operations team.
  • Content, email marketing and Meta Ads / Google Ads management.
  • Corporate sites, graphic design and promo video for properties.
jul. 2021 — dic. 2021
ICT Coordinator
Salta Ministry of Education
  • Modernization of official channels and institutional social media management.
dic. 2019 — mar. 2020
Social Media Manager
Canal 2 (Fiberway) · Jujuy
  • Content calendars and campaigns to grow the channel's audience.
jul. 2018 — dic. 2019
Video Editor
Multivisión Federal · Salta
  • Editing and post-production for daily news and TV shows.
mar. 2012 — dic. 2024
Graphic / Web / Audiovisual Design
Freelance
  • Visual identities and responsive websites for diverse clients.
  • Audiovisual production, editing and post-production.

Profile

About

I'm Francisco Oropeza — El Panca — a MarTech specialist with a hybrid profile that blends marketing and growth with data engineering and web development. Over 10 years in digital ecosystems, building custom solutions when off-the-shelf tools fall short: I combine Python, SQL and WordPress to optimize e-commerce and turn data into decisions.

WordPressWooCommerceSEOPythonSQLGA4Meta AdsGoogle AdsEmail MarketingElementorDesign & BrandingLinux / VPS

Let's talk

Got a project in mind?

Available for development, marketing and design work. Drop me a line and let's build it.

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