End-to-end WooCommerce, SEO, Ad Server and email. ~$104.6M ARS attributed to owned channels.
Role: Digital Marketing & Web Administrator · WooCommerce, technical SEO, Ad Server and Email Marketing (Jun 2022 – Feb 2025).
End-to-end management of Cosecha Libre and its sister store BSF Seeds: WooCommerce operations, performance, SEO, banners and an email marketing strategy over a base of ~80,000 contacts.
Results
~$104.6M ARS attributed to email, banners and home buttons between Oct 2023 and Jan 2025 (peak of $17.7M in Nov 2024).
Migration to Kinsta: ended site downtime during peak events (Hot Sale, Cyber Monday, 420).
Email base of ~80,000 contacts with automations and behavior-based segmentation.
What I did
WooCommerce administration: catalog, CSV price updates tied to the exchange rate, stock, promos and coupons.
Technical implementation of the SEO roadmap (with agency Growketing) and autonomous continuity afterwards.
Installed and ran Revive Adserver to schedule commercial campaigns with segmentation.
Email strategy in Brevo: welcome, retargeting, abandoned cart, transactional and segments.
Custom Node/Express integration: Elementor form webhooks → contacts into Brevo via API.