Lotería de Salta — SEO & Growth Hub

Role: Digital Business Analyst · SEO, content, WordPress and data analytics.

I evolved loteriadesalta.com from an institutional site into an official results & SEO content hub that also drives traffic to the online gaming platform. I worked on technical and content SEO, a results architecture per game (Tómbola, Quini 6, Loto, Brinco, Telekino), custom shortcodes and REST APIs in WordPress, FAQs with structured data, and a UX/UI redesign proposal.

Results

• Online revenue ×25.4 between Mar 2025 and Sep 2026 ($2.6M → $66.3M monthly).
• Unique bettors ×26.5 and registered users ×2.4 over the same period.
• The institutional site is the main acquisition source: 61% of sessions and 71% of new users.
• Historical SEO performance: ~65,500 clicks and 2.9M organic impressions (CTR ~2.2%).

Note: amounts are in nominal Argentine pesos, not inflation-adjusted.

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